Playtex / Paradigm

 

I was extremely happy with how this project turned out. The whole idea here was that female athletes don’t receive the same treatment male athletes do. So we took the same approach colouring the commercial. Instead of giving it a “feminine feel” we gave it more of a cinematic feel; dark, vivid skies & film grain gave it some grit. I was ecstatic with the result! Check out some before / after images below.